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PPC Management

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Make the Right Choices for Your Brand with PPC Advertising

In today’s fast-paced digital world, the number of websites continues to grow every day. From small businesses to large franchises, eCommerce stores to entrepreneurs, everyone is trying to take advantage of the opportunities online. But as more businesses join the digital space, the competition grows, making it harder to stand out.

Despite having access to various digital marketing tools, many businesses still find it difficult to reach their ideal audience. This challenge makes it tough for them to see real results from their marketing efforts.

Animation Software Digital Marketing

PPC Marketing: A Smart Solution to Digital Challenges

Online businesses today face several challenges:

  • Increasing competition
  • The rise of ad blockers
  • Industry regulations
  • Changing customer expectations
  • High advertising costs
  • Market standards
  • A harder-to-reach audience

Even social media, which was once a go-to for organic marketing, has become more challenging. Platforms like Facebook and Instagram now limit the visibility of organic posts, pushing businesses to rely on paid advertising to get their message across. For small businesses, this can be particularly frustrating when budgets are tight.

PPC vs. SEO: Which is Right for You?

Deciding whether to focus on PPC, SEO, or a combination of both requires a deep understanding of your audience and their online habits.

On top of that, SEO (search engine optimization) – another key piece of online marketing – takes time. Businesses need to invest time, effort, and money into SEO, and it can take months before seeing results. For companies looking for a quicker way to boost visibility and return on investment (ROI), PPC advertising offers a powerful solution. With PPC, you gain more control over your marketing efforts and can see faster results.

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SEO (Search Engine Optimization)

focuses on improving your website's organic visibility. It builds trust, credibility, and long-term brand awareness. But it’s a long-term strategy, often taking months to see results. For some businesses, waiting that long for traction may not be feasible.

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PPC (Pay-Per-Click Advertising)

allows you to take control of your ads and get instant results. You only pay when someone clicks on your ad, which means you’re paying for real engagement. It’s a fantastic way to speed up the customer journey and boost conversions, especially for time-sensitive campaigns.

For businesses with immediate goals or those looking for fast ROI, PPC may be the better choice. That said, a combined PPC and SEO strategy is often the most effective. By using both, you maximize your chances of success by driving immediate traffic with PPC while building long-term growth through SEO.

Animations Software Digital Marketing

Why PPC is Worth Considering for Your Business

At Animations Software  Internet Marketing Agency, we specialize in PPC advertising. We’ve helped many businesses increase leads, brand awareness, and achieve their marketing goals through well-executed PPC campaigns. Here’s why PPC can be a game-changer for your business:

  • Budget Control: With PPC, you control how much you spend and where your ads are shown.
  • Fast Results: Unlike SEO, PPC offers immediate visibility and quick results.
  • Scalability: PPC can be scaled to fit the needs of any business, from small startups to large corporations.

What is PPC and How Does it Work?

PPC is a paid advertising model where businesses pay for each click on their ads. It’s most commonly associated with Google Ads, but you can also run PPC campaigns on platforms like YouTube, Facebook, and LinkedIn.

PPC ads allow you to target specific audiences based on keywords, demographics, and interests. The goal is to place your ads in front of people who are likely to be interested in what you offer. By doing this, you’re driving qualified traffic to your website and increasing your chances of generating leads and sales.

Different Types of PPC Ads

There are several types of PPC ads you can use to reach your audience:

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Search Ads:

These ads appear when users actively search for products or services like yours. They’re perfect for short sales cycles or urgent campaigns.

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Social Ads

These ads appear on social media platforms like Facebook, LinkedIn, and Instagram. Social ads allow you to target users based on their behavior and interests.

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Display Ads

Display ads appear on websites across Google’s network. They’re great for brand awareness and targeting users who have shown interest in your industry.

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Remarketing Ads

Remarketing ads target users who have already visited your website but didn’t make a purchase. These ads are a great way to encourage them to come back and convert.

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Google Shopping Ads

Ideal for eCommerce businesses, Google Shopping ads showcase your products directly in search results, complete with pricing and reviews.

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Gmail Sponsored Promotions (GSP):

These ads appear in users’ Gmail inboxes, giving businesses a direct line to potential customers.

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In-stream Ads

These video ads appear on platforms like YouTube. They’re great for increasing brand awareness and engaging viewers with visual content.

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Local Services Ads

Perfect for service-based businesses, these ads are designed to attract local customers searching for services like plumbing, cleaning, or repairs.

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Amazon PPC Ads

For businesses selling on Amazon, these ads help boost product visibility and drive sales.

Animations Software Digital Marketing

How Does PPC Marketing Work?

PPC ads are driven by keywords. Advertisers bid on keywords that are relevant to their business. The amount you pay depends on the competition and search volume for those keywords. Your ad’s position is determined by a bidding process, but it’s not just about how much you’re willing to pay. The quality and relevance of your ad also play a role in whether it appears at the top of the search results.

Google, for instance, uses an auction system to determine which ads show up. Ads with higher “Quality Scores” – meaning they’re more relevant and user-friendly – are more likely to win the auction and appear prominently.

Why PPC Works for Businesses

Here are some key reasons why PPC is such an effective marketing strategy:

  1. Low Barrier to Entry: Even if you’re starting out, PPC makes it easy to compete with bigger players. You can start small and scale as you grow.
  2. Boosted Brand Visibility: PPC allows you to be seen by your target audience when they’re actively searching for what you offer.
  3. Precise Targeting: With PPC, you can hone in on specific audiences based on location, behavior, and demographics, ensuring your ads reach the right people.
  4. Immediate Results: Unlike SEO, which takes time, PPC brings immediate traffic and visibility to your site.
  5. Customizable Campaigns: PPC lets you tailor your campaigns to fit your audience’s needs and preferences.
  6. Measurable Data: PPC provides detailed analytics, allowing you to track performance and make data-driven decisions to improve your campaign.

Ready to give PPC a try? Thrive Internet Marketing Agency is here to help you launch a successful campaign that drives traffic and increases your bottom line.

PPC Marketing Services

Creating Ads That Bring Real Results

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Keyword Research & Analysis

We take the time to understand what your customers are searching for and find the right keywords to include in your ads. Our team continuously updates this list to ensure your ads reach the right people.

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PPC Management

Leave the stress of managing your PPC campaign to us. We handle everything—from research and strategy to launching and testing ads—ensuring your campaigns are cost-effective and successful.

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Landing Page Conversion Optimization

We help improve your landing pages with strong headlines, effective keywords, and clear calls-to-action (CTAs). Our goal is to convert more visitors into customers.

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Paid Search Advertising

We work to get your brand to the top of search results. Our team optimizes your ads to improve their visibility and click-through rates.

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Ads A/B Split Testing

We test different versions of your ads to see which ones perform best. By changing elements like layout, images, and headlines, we find the winning combinations that deliver results.

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Bing & Google Ads Management

Our team conducts thorough audits to help you connect with your ideal customers on various platforms. We tailor your ads to improve performance across the board.

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Conversion Rate Optimization (CRO)

We write compelling ads and design user-friendly landing pages that encourage visitors to take action, all while maximizing your ad spend.

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Social Media Advertising

We leverage social media to enhance your brand awareness and engagement. Our ads are designed to resonate with your target audience, increasing your reach.

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Next door Advertising

We help you connect with local customers through targeted Nextdoor ads. We manage your business page and create ads that drive sales.

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Amazon PPC

Boost your sales on Amazon with our expert advertising strategies. We manage your Amazon ads to reach interested buyers and maximize your return on investment.

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Remarketing Campaigns

We focus on users who have already shown interest in your business. Our remarketing ads remind them of your offerings and encourage them to return and make a purchase.

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YouTube Ads

We create engaging YouTube ads that tell your story and resonate with your audience. Our team uses advanced targeting and remarketing strategies to connect with viewers.

Partner with a PPC Agency That Gets Results

Start Seeing Immediate ROI with Our Help

We are a dedicated PPC agency committed to your success. From audits and account setup to ongoing management, our team is here to improve your online performance.

Here’s What You Can Expect:

  • Comprehensive PPC Audits: We review every aspect of your campaign to ensure it meets your goals. Our audits help identify areas for improvement.
  • Detailed Reporting: We keep you informed with custom reports that cover key metrics and campaign performance. You can also access real-time data through our client dashboard.
  • Google Premier Partner: As a proud Google Premier Partner, we are among the top 3% of PPC agencies in the U.S. Our certified team has the experience to manage successful campaigns.
  • Customer-Centric Approach: We listen to your goals and provide recommendations based on data. Expect regular updates and open lines of communication.
  • Multi-Location PPC: If your business serves multiple areas, we create targeted campaigns that effectively reach local audiences.
  • Dedicated PPC Specialists: We simplify the complexities of PPC advertising for you. Once you join us, you’ll have a single point of contact to manage your campaign and answer your questions.

Why Pay-Per-Click Advertising Is a Smart Choice

Reach Your Target Customers with Effective PPC Ads

Research shows that 50% of people who click on PPC ads are more likely to make a purchase than those who arrive from organic search results. PPC ads are designed to target users actively searching for your services, giving you a competitive edge.

Benefits of PPC Advertising:

  • The top three search results receive 46% of all clicks.
  • PPC ads convert at 1.5 times the rate of organic ads.
  • PPC effectively targets local communities.

With billions of potential customers online, investing in PPC is crucial for staying competitive. Don’t wait until your competitors get ahead. Contact us today to boost your leads and conversions, and get a free quote on your PPC project!

real testimonials

What They
Say About Our
Company?

Taylor Green
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Taylor Green
Client of Company
Emilia Clarke
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Emilia Clarke
Designer
Maria Kloop
Onum has increased our traffic, keywords, and conversion. We’ve enjoyed working with them and consider them a strategic business partner.
Maria Kloop
Developer

Pay Per Click FAQs

What is PPC?

PPC, or pay-per-click, is a popular online advertising method where you pay a small fee each time someone clicks on your ad. It’s widely used in search engine advertising, but you can also find these ads on platforms like Facebook. With PPC, you can showcase your business on search engines, websites, and social media using ads that can be text-based, image-based, or even video ads.

Will People Click on My PPC Ads?

Ads that appear in search results are designed to reach specific audiences, and they often attract a significant number of clicks. People who click on paid ads are generally more ready to make a purchase compared to those who come through organic search results. By using PPC, you ensure that your ads are seen by individuals actively searching for services like yours, which can lead to increased sales.

How Much Does a PPC Campaign Cost?

The cost of running a PPC campaign can vary based on several factors, such as your industry, the type of business you have, and its size. Typically, a small-to-medium-sized business might spend around $5,000 per month. This amount covers both your advertising budget and the fees charged by the PPC agency you work with.

How Do I Budget for My PPC Campaigns?

To set a budget for your PPC campaigns, consider how much you’re willing to pay for each click, your targeting strategies, and the quality of your ads. Your bid is the amount you’re willing to pay for a click. In the ad auction, the highest bidder usually wins, but you might end up paying less than your bid. Your targeting decisions will include keywords and the demographics of your audience. Competitive keywords tend to cost more due to their higher cost-per-click (CPC). Google also evaluates your ad quality; if your ad is well-made, it can lead to lower costs because Google prioritizes it over lower-quality ads. Keeping these points in mind will help you create a solid PPC budget.

Why Should I Use Pay-Per-Click Advertising?

PPC is a flexible advertising method that allows you to set your budget and adjust it whenever necessary. It gives you the ability to reach your ideal audience directly, which is something traditional advertising can struggle with. Additionally, the data you gather from your PPC campaigns is incredibly useful. It helps you understand user behavior and preferences. Plus, your paid ads will show up at the top of search results, which can help you stand out from competitors and support your overall search engine optimization (SEO) efforts.